{"id":21491,"date":"2024-07-07T22:03:52","date_gmt":"2024-07-07T20:03:52","guid":{"rendered":"https:\/\/www.pmfst.unist.hr\/znanost\/?p=21491"},"modified":"2024-12-06T13:44:17","modified_gmt":"2024-12-06T12:44:17","slug":"usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije","status":"publish","type":"post","link":"https:\/\/www.pmfst.unist.hr\/znanost\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\/","title":{"rendered":"UserTech Fusion Grupa (grupa za sinergiju korisnika i tehnologije)"},"content":{"rendered":"
[vc_row][vc_column width=”1\/4″][mk_title_box color=”#1e73be” margin_bottom=”0″ font_family=”none”]Voditeljica grupe<\/b>[\/mk_title_box][mk_employees style=”boxed” column=”1″ employees=”18490″][\/vc_column][vc_column width=”3\/4″][mk_title_box color=”#1e73be” margin_bottom=”0″ font_family=”none”]\u010clanovi grupe<\/b>[\/mk_title_box][mk_custom_box padding_vertical=”10″][mk_custom_list style=”mk-moon-user-3″]\n
    \n
  • \u00a0 \u00a0<\/span>prof. dr. sc. Sa\u0161a Mladenovi\u0107<\/li>\n
  • \u00a0 \u00a0Dino Neja\u0161mi\u0107<\/li>\n
  • \u00a0 \u00a0dr. sc. Lea Duji\u0107 Rodi\u0107<\/li>\n
  • \u00a0 \u00a0Ana Martinovi\u0107<\/li>\n
  • \u00a0 \u00a0Nikola Bali\u0107<\/li>\n
  • \u00a0 \u00a0Ivona \u0160itin<\/li>\n<\/ul>\n[\/mk_custom_list][\/mk_custom_box][\/vc_column][\/vc_row][vc_row][vc_column][mk_title_box color=”#1e73be” font_family=”none”]Odjel\/Katedra: <\/strong><\/p>\n

    Odjel za informatiku[\/mk_title_box][vc_column_text css=”.vc_custom_1520591712979{margin-bottom: 0px !important;}”]\n

    Opis istra\u017eivanja:<\/strong><\/h4>\n

    UserTech Fusion Grupa predstavlja istra\u017eiva\u010dki tim koji se isti\u010de u prou\u010davanju slo\u017eenih interakcija izme\u0111u korisnika i novih tehnologije. Na\u0161a misija je integrirati principe dizajna za dobro korisni\u010dko iskustvo u inovativna tehnolo\u0161ka dostignu\u0107a, grade\u0107i put prema korisni\u010dki usmjerenom i sveobuhvatnom digitalnom okru\u017eenju.<\/p>\n

    Grupa realizira istra\u017eivanja u podru\u010dju interakcije \u010dovjeka i ra\u010dunala (Human-Computer Interaction, HCI) s ciljem pobolj\u0161anja upotrebljivosti, pristupa\u010dnosti i korisni\u010dkog iskustva s razli\u010ditim tehnologijama. Klju\u010dan element na\u0161eg pristupa je primjena dizajna usmjerenog na korisnike, s fokusom na stvaranje tehnolo\u0161kih rje\u0161enja koja ne samo zadovoljavaju funkcionalne zahtjeve, ve\u0107 su uskla\u0111ena s potrebama i o\u010dekivanjima krajnjih korisnika. Vrednovanje i testiranje upotrebljivosti \u010dine temeljnu osnovu na\u0161e metodologije. Kroz empirijska istra\u017eivanja i testiranje u stvarnim scenarijima, usavr\u0161avamo interakcije i su\u010delja za maksimalno zadovoljstvo korisnika.<\/p>\n

    Razumijevanje na\u010dina na koje korisnici prihva\u0107aju nove tehnologije klju\u010dno je za na\u0161e istra\u017eivanje. Detaljno prou\u010davamo razli\u010dite faktore koji utje\u010du na taj proces te se trudimo smanjiti jaz izme\u0111u o\u010dekivanja korisnika i tehnolo\u0161kih dostignu\u0107a. Uklju\u010dujemo neuroznanstvene perspektive (NeuroIS) u na\u0161a istra\u017eivanja \u0161to nam omogu\u0107uje dublje razumijevanje neurolo\u0161kih procesa koji stoje iza korisni\u010dkih reakcija na tehnolo\u0161ke inovacije pru\u017eaju\u0107i dragocjene uvide u na\u010dine na koje ljudski mozak percipira, reagira i prilago\u0111ava se novim tehnologijama. Time ostvarujemo cjeloviti pristup prou\u010davanju korisni\u010dkog iskustva, osiguravaju\u0107i da na\u0161a istra\u017eivanja ne samo odra\u017eavaju stvarne potrebe korisnika ve\u0107 i doprinose stvaranju tehnolo\u0161kih rje\u0161enja koja su intuitivna, prilago\u0111ena i, prije svega, uskla\u0111ena s ljudskim percepcijama i preferencijama.<\/p>\n

    Poti\u010demo interdisciplinarno partnerstvo sa stru\u010dnjacima iz razli\u010ditih podru\u010dja, uklju\u010duju\u0107i psihologiju, dizajn, in\u017eenjering i \u0161ire. Ovaj suradni\u010dki pristup osigurava holisti\u010dko razumijevanje kompleksnih interakcija izme\u0111u korisnika i tehnologije.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1520591959083{margin-bottom: 0px !important;}”]\n

    Partnerski potencijali:<\/strong><\/h4>\n

    Ekonomski Fakultet, Sveu\u010dili\u0161te u Splitu; Fakultet elektrotehnike i ra\u010dunarstva, Sveu\u010dili\u0161te u Zagrebu; Fakultet organizacije i informatike, Sveu\u010dili\u0161te u Zagrebu; Rawls College of Business, Texas Tech University, USA; Faculty of Engineering & IT, The British University in Dubai, UAE; Department of Computer Science, University of Cyprus, Cyprus; Institute of Computer Science, Foundation for Research and Technology \u2013 Hellas (FORTH), Crete, Greece.<\/p>\n

    Opis UserTech Fusion Grupe ukazuje na \u0161iroko podru\u010dje primjene istra\u017eivanja koja se provode, a potencijal za suradnju mo\u017ee se prepoznati u razli\u010ditim sektorima i industrijama. U nastavku se navode samo neka podru\u010dja primjene opisanih istra\u017eivanja:<\/p>\n

      \n
    • Informacijska Tehnologija (IT) i razvoj aplikacija<\/u>: pobolj\u0161anje upotrebljivosti, pristupa\u010dnosti i ukupnog korisni\u010dkog iskustva kod razvoja razli\u010ditih programskih rje\u0161enja i aplikacija; integracija dizajna usmjerenog korisniku u proces razvoja kako bi se dizajnirala intuitivna i privla\u010dna su\u010delja i interakcija.<\/li>\n
    • Web dizajn i e-trgovina<\/u>: optimizacija korisni\u010dkog iskustva na web stranicama i u online trgovini; istra\u017eivanje prihva\u0107anja novih tehnologija u e-trgovini i prilagodba su\u010delja prema korisni\u010dkim preferencijama.<\/li>\n
    • Zdravstvo i tehnologija<\/u>: razumijevanje kako pacijenti prihva\u0107aju i koriste tehnolo\u0161ke inovacije u medicinskom kontekstu; integracija neuroznanstvenih perspektiva za pobolj\u0161anje korisni\u010dkog iskustva u zdravstvenim aplikacijama.<\/li>\n
    • Obrazovanje i e-u\u010denje<\/u>: razvoj tehnologija koje podr\u017eavaju u\u010denje na daljinu s naglaskom na upotrebljivost i prihva\u0107anje; istra\u017eivanje o\u010dekivanja korisnika u obrazovnom okru\u017eenju i prilagodba tehnologije prema tim potrebama.<\/li>\n
    • Digitalni marketing i korisni\u010dko pona\u0161anje<\/u>: istra\u017eivanje faktora koji utje\u010du na prihva\u0107anje marketin\u0161kih tehnologija; prilagodba marketin\u0161kih strategija prema neuroznanstvenim spoznajama o pona\u0161anju korisnika.<\/li>\n
    • Inovacije u tehnologiji i start-up sektor<\/u>: aktivno istra\u017eivanje novih tehnologija i njihova primjena za stvaranje inovativnih proizvoda; poticanje suradnje sa start-up zajednicom kako bi se integrirale najnovije inovativne tehnologije u razli\u010dite industrije.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1520603890149{margin-bottom: 0px !important;}”]\n

      Financijski i drugi potencijali:<\/strong><\/h4>\n

      kompetitivni projekti u suradnji s partnerskim ustanovama; programsko financiranje; glavarine<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1726615732372{margin-bottom: 0px !important;}”]Znanstveni ciljevi<\/strong> kojima se daje doprinos: Z-1, Z-2, Z-3, Z-4, Z-5, Z-9, Z-10, Z-11, G-8<\/p>\n

      Mjerljivi pokazatelji<\/strong> kojima se daje doprinos i vrijednost doprinosa:[\/vc_column_text][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_row][vc_column width=”1\/3″][mk_table style=”style2″]\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Doprinos<\/strong><\/td>\nVrijednost doprinosa<\/strong><\/td>\n<\/tr>\n<\/thead>\n
      R-Z-01<\/td>\n3<\/td>\n<\/tr>\n
      R-Z-03<\/td>\nWoS \u2013 12; SCOPUS – 16<\/td>\n<\/tr>\n
      R-Z-06<\/td>\n3<\/td>\n<\/tr>\n
      R-Z-07<\/td>\n4<\/td>\n<\/tr>\n
      R-Z-10<\/td>\n2<\/td>\n<\/tr>\n
      R-Z-18<\/td>\n3<\/td>\n<\/tr>\n
      R-Z-19<\/td>\n2<\/td>\n<\/tr>\n
      R-Z-F6<\/td>\n8<\/td>\n<\/tr>\n
      R-Z-F7<\/td>\n2<\/td>\n<\/tr>\n
      R-Z-F9<\/td>\n10<\/td>\n<\/tr>\n
      R-Z-F10<\/td>\n10<\/td>\n<\/tr>\n
      R-G-01<\/td>\n1<\/td>\n<\/tr>\n
      R-G-F3<\/td>\n2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/mk_table][\/vc_column][vc_column width=”1\/3″][vc_empty_space][\/vc_column][vc_column width=”1\/3″][vc_empty_space][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column width=”1\/4″][mk_title_box color=”#1e73be” margin_bottom=”0″ font_family=”none”]Voditeljica grupe[\/mk_title_box][mk_employees style=”boxed” column=”1″ employees=”18490″][\/vc_column][vc_column width=”3\/4″][mk_title_box color=”#1e73be” margin_bottom=”0″ font_family=”none”]\u010clanovi grupe[\/mk_title_box][mk_custom_box padding_vertical=”10″][mk_custom_list style=”mk-moon-user-3″] \u00a0 \u00a0prof. dr. sc. Sa\u0161a Mladenovi\u0107 \u00a0 \u00a0Dino Neja\u0161mi\u0107 \u00a0 \u00a0dr. sc. Lea Duji\u0107 Rodi\u0107 \u00a0 \u00a0Ana Martinovi\u0107 \u00a0 \u00a0Nikola Bali\u0107 \u00a0 \u00a0Ivona \u0160itin [\/mk_custom_list][\/mk_custom_box][\/vc_column][\/vc_row][vc_row][vc_column][mk_title_box color=”#1e73be” font_family=”none”]Odjel\/Katedra: Odjel za informatiku[\/mk_title_box][vc_column_text css=”.vc_custom_1520591712979{margin-bottom: 0px !important;}”] Opis istra\u017eivanja: UserTech Fusion Grupa predstavlja […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[156,149],"tags":[],"poredak":[],"class_list":["post-21491","post","type-post","status-publish","format-standard","hentry","category-istrazivacke-ogrupe-odjela-za-inforamtiku","category-nove-istrazivacke-grupe"],"acf":[],"yoast_head":"\nUserTech Fusion Grupa (grupa za sinergiju korisnika i tehnologije) - Znanstvena djelatnost, PMF Split<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UserTech Fusion Grupa (grupa za sinergiju korisnika i tehnologije) - Znanstvena djelatnost, PMF Split\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”1\/4″][mk_title_box color=”#1e73be” margin_bottom=”0″ font_family=”none”]Voditeljica grupe[\/mk_title_box][mk_employees style=”boxed” column=”1″ employees=”18490″][\/vc_column][vc_column width=”3\/4″][mk_title_box color=”#1e73be” margin_bottom=”0″ font_family=”none”]\u010clanovi grupe[\/mk_title_box][mk_custom_box padding_vertical=”10″][mk_custom_list style=”mk-moon-user-3″] \u00a0 \u00a0prof. dr. sc. Sa\u0161a Mladenovi\u0107 \u00a0 \u00a0Dino Neja\u0161mi\u0107 \u00a0 \u00a0dr. sc. Lea Duji\u0107 Rodi\u0107 \u00a0 \u00a0Ana Martinovi\u0107 \u00a0 \u00a0Nikola Bali\u0107 \u00a0 \u00a0Ivona \u0160itin [\/mk_custom_list][\/mk_custom_box][\/vc_column][\/vc_row][vc_row][vc_column][mk_title_box color=”#1e73be” font_family=”none”]Odjel\/Katedra: Odjel za informatiku[\/mk_title_box][vc_column_text css=”.vc_custom_1520591712979{margin-bottom: 0px !important;}”] Opis istra\u017eivanja: UserTech Fusion Grupa predstavlja […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pmfst.unist.hr\/znanost\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\/\" \/>\n<meta property=\"og:site_name\" content=\"Znanstvena djelatnost, PMF Split\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pmfst\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-07T20:03:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-06T12:44:17+00:00\" \/>\n<meta name=\"author\" content=\"autor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PmfSplit\" \/>\n<meta name=\"twitter:site\" content=\"@PmfSplit\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"autor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pmfst.unist.hr\\\/znanost\\\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pmfst.unist.hr\\\/znanost\\\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\\\/\"},\"author\":{\"name\":\"autor\",\"@id\":\"https:\\\/\\\/www.pmfst.unist.hr\\\/znanost\\\/#\\\/schema\\\/person\\\/8c4957fe31fd46303be41a1bd068040a\"},\"headline\":\"UserTech Fusion Grupa (grupa za sinergiju korisnika i tehnologije)\",\"datePublished\":\"2024-07-07T20:03:52+00:00\",\"dateModified\":\"2024-12-06T12:44:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pmfst.unist.hr\\\/znanost\\\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\\\/\"},\"wordCount\":910,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pmfst.unist.hr\\\/znanost\\\/#organization\"},\"articleSection\":[\"Istra\u017eiva\u010dke ogrupe odjela za inforamtiku\",\"Nove istra\u017eiva\u010dke grupe\"],\"inLanguage\":\"hr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pmfst.unist.hr\\\/znanost\\\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\\\/\",\"url\":\"https:\\\/\\\/www.pmfst.unist.hr\\\/znanost\\\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\\\/\",\"name\":\"UserTech Fusion Grupa (grupa za sinergiju korisnika i tehnologije) - 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Znanstvena djelatnost, PMF Split","robots":{"index":"noindex","follow":"follow"},"og_locale":"hr_HR","og_type":"article","og_title":"UserTech Fusion Grupa (grupa za sinergiju korisnika i tehnologije) - Znanstvena djelatnost, PMF Split","og_description":"[vc_row][vc_column width=”1\/4″][mk_title_box color=”#1e73be” margin_bottom=”0″ font_family=”none”]Voditeljica grupe[\/mk_title_box][mk_employees style=”boxed” column=”1″ employees=”18490″][\/vc_column][vc_column width=”3\/4″][mk_title_box color=”#1e73be” margin_bottom=”0″ font_family=”none”]\u010clanovi grupe[\/mk_title_box][mk_custom_box padding_vertical=”10″][mk_custom_list style=”mk-moon-user-3″] \u00a0 \u00a0prof. dr. sc. Sa\u0161a Mladenovi\u0107 \u00a0 \u00a0Dino Neja\u0161mi\u0107 \u00a0 \u00a0dr. sc. Lea Duji\u0107 Rodi\u0107 \u00a0 \u00a0Ana Martinovi\u0107 \u00a0 \u00a0Nikola Bali\u0107 \u00a0 \u00a0Ivona \u0160itin [\/mk_custom_list][\/mk_custom_box][\/vc_column][\/vc_row][vc_row][vc_column][mk_title_box color=”#1e73be” font_family=”none”]Odjel\/Katedra: Odjel za informatiku[\/mk_title_box][vc_column_text css=”.vc_custom_1520591712979{margin-bottom: 0px !important;}”] Opis istra\u017eivanja: UserTech Fusion Grupa predstavlja […]","og_url":"https:\/\/www.pmfst.unist.hr\/znanost\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\/","og_site_name":"Znanstvena djelatnost, PMF Split","article_publisher":"https:\/\/www.facebook.com\/pmfst\/","article_published_time":"2024-07-07T20:03:52+00:00","article_modified_time":"2024-12-06T12:44:17+00:00","author":"autor","twitter_card":"summary_large_image","twitter_creator":"@PmfSplit","twitter_site":"@PmfSplit","twitter_misc":{"Napisao\/la":"autor","Procijenjeno vrijeme \u010ditanja":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pmfst.unist.hr\/znanost\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\/#article","isPartOf":{"@id":"https:\/\/www.pmfst.unist.hr\/znanost\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\/"},"author":{"name":"autor","@id":"https:\/\/www.pmfst.unist.hr\/znanost\/#\/schema\/person\/8c4957fe31fd46303be41a1bd068040a"},"headline":"UserTech Fusion Grupa (grupa za sinergiju korisnika i tehnologije)","datePublished":"2024-07-07T20:03:52+00:00","dateModified":"2024-12-06T12:44:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pmfst.unist.hr\/znanost\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\/"},"wordCount":910,"publisher":{"@id":"https:\/\/www.pmfst.unist.hr\/znanost\/#organization"},"articleSection":["Istra\u017eiva\u010dke ogrupe odjela za inforamtiku","Nove istra\u017eiva\u010dke grupe"],"inLanguage":"hr"},{"@type":"WebPage","@id":"https:\/\/www.pmfst.unist.hr\/znanost\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\/","url":"https:\/\/www.pmfst.unist.hr\/znanost\/usertech-fusion-grupa-grupa-za-sinergiju-korisnika-i-tehnologije\/","name":"UserTech Fusion Grupa (grupa za sinergiju korisnika i tehnologije) - 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